Cost Per Impression (CPM)

CPM is an acronym for Cost Per Thousand -- CPM is commonly used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message. CPM estimates the cost per 1000 views of the ad.

It is calculated by:

Total budget / (Impressions/1000) = CPM

How does CPM work?

Our DNnetwork.com brings together advertisers that would like their advertisements viewed and publishers that have web sites that advertisements can be placed on. DNnetwork.com has several dozen channels/categories that an advertiser can have their advertisement viewed on. An advertiser can effectively target their products to those that are interested in the same category that the site attracts. DNnetwork.com offers an affordable way for advertisers to target their market. For advertisers to get started, you will need an advertisement and to set up a campaign. For the most part, banner ads, pop up & pop under ads, as well as skyscraper or side bar ads must be created. If you don't have a Landing page or Creative to use, we can refer you to creative services that creates ads or we can do it in-house.

How much does CPM cost?

Our network Runs on a bidding system

Lower CPM rates means lower volume amounts based on Bidding System